Event Tourism Organisation for Red Bull

Question: Discuss about theEvent Tourismfor Organisation for Red Bull. Answer: Creating a Successful Market-Oriented Organisation for Red Bull Readings: Red Bull is one of the loyal customer based company that have been using effective branding strategies to establish a strong relationship between the customers and the company. The company considers market-oriented and customer experience design approach within the organization to increase the brand value of the company. The success of the company is due to the specific vision of the company and the maximum dedication of the stakeholders, employees and the higher authorities (Cnossen et al., 2006). After the publication of the market-oriented strategy of Red Bull, the company focuses on the value and the norm development, reconnecting the company with the market in which it operates, hiring efficient employees and develop collaborative strategies for the company. The company has been constantly changing and innovating and thus the individuals with potential skills and knowledge are hired that further enhances the organisational culture, productivity and boost up the target market responses (Lam Gu, 2016). The slogan of the company Red Bull gives you wings, indicates that the external image of the company to help the customers in achieving higher performance and formalising the core experience and culture of the company. The company tries to stay connected with the market and maintain the market-oriented strategy that it follows. The company organises frequent cultural maintenance rituals such as employee screening, recruiting new employees who share the same spirit, sponsor events and athletes, and visit the field with the Red Bull car. It has been opined that the company has created customer experiences and the sponsored activities associated with the brand that has increased every year. References Cnossen, C., Li, Y., Sampath, N., Taylor-Maisano, W., Tsonev, V., (2006). What Gives Red Bull Wings: Creating a Successful Market-Oriented Organization. Lam, J. S. L., Gu, Y. (2016). A market-oriented approach for intermodal network optimisation meeting cost, time and environmental requirements.International Journal of Production Economics,171, 266-274.