Friday, January 24, 2020
Death of a Naturalist Analysis Essay -- essays research papers
Death of a Naturalist The poem, like Seamus Heaneyââ¬â¢s work, is very nature minded in terms of context. However, he describes the frogs in a very evil, sinister, and menacing way. It is about a child who collects frog spawn from the dam and collects it in jars. He is innocent and unaware of the evil that lurks in the frog spawn. We can see in the poem that the boy is young, when he remembers his teacher teaching him about the frogs, and his way of calling the frogs ââ¬ËDaddy frogââ¬â¢ and ââ¬ËMammy Frogââ¬â¢. The poem heavily appeals to the senses, which describes the more sinister parts of nature. Because when people think of nature they usually think of the more beautiful parts of it (e.g. mountains etc.) The poems appeal to senses shows how filthy and grubby nature can be describing the sight, smel...
Thursday, January 16, 2020
Plato â⬠The Republic, Machiavelli â⬠The Prince, Hobbes â⬠Leviathan Essay
1. The Lessons of Nature The most important lesson I believe I have learned about modern and historical politics from my reading of Plato, Machiavelli, and Hobbes, is that Western society has historically viewed politics as a way to grapple with human nature and the self-interests which are believed to drive human behavior. Although this perception of human nature has opposing views among Western philosophers such as Locke, I took the collective impact of The Republic, The Prince, and Leviathan as penetrating insights into the hierarchical and self-interested aspects of humanity, which in some ways, by some points of view seemed contrary, to me, to the essential viewpoint and philosophical perspective which may be necessary for Western society to embrace in the future. So an important insight for me, in fact, the most important insight in my opinion is that these great philosophers denote, to a very large degree, the visions of the past, and ideas about politics, which, while still very current, are probably apt to evolve in the future.à One might even go so far as to suggest that the present, with its global discord and challenges presents a time of ââ¬Å"punctuated equilibriumâ⬠for Western philosophical and political thought. 2. Hobbesââ¬â¢ Lesson of the Leviathan To begin with, viewing the massive, sometimes oppressively ââ¬Å"omnipotentâ⬠government in contemporary times as something which is not only necessary, but ââ¬â in fact ââ¬â demonstrates both the triumph of humanity over the hostilities of nature, but also the attainment of ââ¬Å"justiceâ⬠is sometimes difficult for me to see.à On the other hand, I have no issue with seeing that many other people, and in fact, people in powerful positions in government, belive this completely. When Hobbes writes that: ââ¬Å" Hitherto I have set forth the nature of Man, (whose Pride and other Passions have compelled him to submit himselfe to Government;) together with the great power of his Governour, whom I compared to Leviathan, taking that comparison out of the two last verses of the one and fortieth of Job; where God having set forth the great power of Leviathan, calleth him King of the Proudâ⬠à (Waller,1901, p. 231), I shudder to think that actual people in positions of power in the real world believe this as gospel. I think, specifically, of the Bush administrationââ¬â¢s recent attempt to expand Presidential authority: ââ¬Å"There is nothing, saith he, on earth, to be compared with him. He is made so as not to be afraid. Hee seeth every high thing below him; and is King of all the children of pride.â⬠(Waller, 1901, p. 231) 3. The Lesson of the Modern Presidency The logical outcome of the modern vision of the President as the leader of a specific political party, rather than the Constitutional conception of the President as a non-partisan arbiter of the Congress, is that individual Presidential candidates, rather than the political parties themselves, would emerge as the foremost consideration in Presidential elections. Hobbesââ¬â¢ Leviathan needs a ââ¬Å"headâ⬠and in modern times his admonition, quoted below, seems especially frightening: ââ¬Å"The maintenance of Civill Society, depending on Justice and Justice on the power of Life and Death, and other lesse Rewards and Punishments, residing in them that have the Soveraignty of the Common-wealth; It is impossible a Common-wealth should stand, where any other than the Soveraign, hath a power of giving greater rewards than Life; and à of inflicting greater punishments, then Deathà (Waller, 1901, p. 326) In practical terms, the rise of the ââ¬Å"candidateâ⬠campaign has eliminated the old method of ââ¬Å"platformâ⬠politics where a political parties ideological and issue-related stances are measured against one another with the direct contest between oneà candidate and another.à One clear result of this practice is that individual candidates are now virtually dissected by the media and by prospective voters to measure their probable ââ¬Å"charactersâ⬠and ââ¬Å"defects.â⬠The fascination with individual manners, faux pas, manner of dress, speech, religious affiliation, past memberships in social organizations or clubs, or even past associations with friends or acquaintances now play, arguably, a more important role than issues in recent Presidential elections. In modern Presidential politics, the political parties often seem like afterthoughts. The present day situation presents a precisely opposite vision of a Constitutional model for the American Presidency. Because the Presidential candidates are now regarded as leaders of their respective parties and not simply as nominees of them, the expectation is that a given candidate will follow, to partisan exclusion, theà aims and desires of his or her party. In fact, the expectation in modern politics is that the party and the candidate are virtually identical, but that in the long run executive, rather than democratic, authority is the final word. An entire library of observations could be written about the expansion of Presidential authority ââ¬â indeed, the tyranny of Presidential authority ââ¬â relative to political parties which is exemplified by the Bush administration. 4. The Lesson of Plato and Slavery When reading political philosophy, I am usually aware of historical relationships that might seem a bit odd to others. Therefore, my thinking about not only the historical, but contemporary, impact of African American slavery in America while reading Platoââ¬â¢s Republic may seem off-beat at first, but the thought-process I underwent, and the conclusions I drew are part of the important lessons about political philosophy I learned from class-readings. One thing that stood out for me in all three writers was the hierarchical fundamental assumptions that comprised the core-beliefs of all three philosopherââ¬â¢s works. An example of this rigid, hierarchical thinking is found in the following passage of theà Republic: they should receive the laws from us in the finest possible way like a dye, so that their à à opinion about whatââ¬â¢s terrible and about everything else would be color- fast because they had gotten the proper nature and rearing, and their dye could not be washed out by those lyes so terribly effective at scouring, pleasureà (Plato,1991, p.108) The kind of cultural schism encouraged by this kind of thinking, is, in reality, both profound and of long duration. I started to wonder what it would be like if one ruling class, reared on the airy ideas of Plato, the ââ¬Å"objectiveâ⬠and hierarchical ideas of Hobbes, and the self-interested mastery of Machiavelli enacted the principles set forth in these philosophies, not as mere ideas, but as deep culturally encoded principles. Obviously, it was not a stretch to think fo the history of African Americans, first subjected to the tyranny of slavery, then cast into the role of ââ¬Å"otherâ⬠after the Civil War and the Emancipation Proclamation ended slavery, who became a culture without any identity other than that which had been thrust upon them from their former ââ¬Å"masters.â⬠However, African Americans were cast into an equally prejudicial cultural role in America and this time, the justification for both Northerners and Southerners was that slavery, though evil, had at least allowed for the ââ¬Å"humanizationâ⬠of the African race. This deep-seated racism obstructed any chance for the African Americans in the post Civil War era to geminate a specifically African American culture of their one making and instead cast them back into a roleà very similar to the one they had occupied as slaves. The institution of slavery in America was malicious enough and long-lasting enough to genuinely sever African Americans from their historic cultural roots. The loss of their indigenous culture gave rise to hybrid African American cultures and a search for African American identity which, although many gains in civil liberties and social awareness have taken place,à continues to this day. My thought is that any distinction of hierarchy where the intimation is that the rule of one class over another is both natural and necessary, will result in the erosion of culture in both the ruling and subjected classes.à à Plato ridicules such an idea: if the people are discontented and say that it is not just for a son in his prime to be supported by his father, but the reverse, the father should be supported by the son; and that they didnââ¬â¢t beget and set him up so that when heà had grown great they should be à à slaves to their own slaves and support him and the slaves along with other flotsam, but so that with him as leader they would be freed from the rich and those who are said to be gentlemen in the city; and they now bid him and his comrades to go away from the city à like a father driving a son along with his trouble- some drinking fellows out of the house?à (Plato, 1991, p. 118) However, I would suggest that the historical case of African American slavery represents a very apt model for how the political philosophies of hierarchy can lead to enduring corruption because the contemporary political situation of the United States both domestically and internationally, is still very much connected to race and race-based hierarchies. By following Hobbesââ¬â¢ idea that the ruled must be led by their rulers, or Platoââ¬â¢s idea that the ruled should be indoctrinated to love their station in life, or Machiavelliââ¬â¢s idea that the ruled should be placated or tricked by their rulers into a state ofà passivity, there is a feeling in my mind that an entirely different mode of thinking could be and should be engaged, not to vindicate, but to rescue the world from the antiquated philosophies of the past. 5. The Lesson of Machiavelli and Assassination The point at which the self-interest of leaders becomes, itself, the most dangerous threat to any nation, culture, or society, is among the most important lessons I learned from the class readings and I most specifically learned this from reading The Prince, which I found to be, like Hobbes and Plato, much more illuminating onà the subject of how Western society has viewed itself and its political institutions than as a penetrating glimpse into humanityââ¬â¢s essential natureà or future cultural and political existence. Machiavelli stresses that all acts of a political nature are rooted in self-interest. It is not a matter of public-service, but of public passivity and censure that drives the politician. Speaking of Oliverottoââ¬â¢s murder of his enemies, Machiavelli remarks: ââ¬Å"After this murder, Oliverotto mounted his horse, paraded through the town, and besieged the chief officials in the government palace; so that out of fear they were forced to obey him and to constitute a government of which he made himself princeâ⬠(Machiavelli, 1998, p. 32). Implicit in this remark is not only the idea that murder can be an expedient political strategy but that any political act is partially only what it is perceived to be.à Machiavelli mentions of Oliveratto ââ¬Å"And when all those were killed who, because they were discontented, might have harmed him, he strengthened himself by instituting new civil and military institutions; so that, in the space of the year that he held the principality, (Machiavelli, 1998, p. 32). In conclusion, the political philosophies of Hobbes, Machiavelli, and Plato represent a compelling collection of ideas which seem to have driven Western politics for centuries. However strong the rational conclusions, observations, and inspired thoughts of these past philosophers ââ¬âto my mind ââ¬â none of the theories offered seem to address the issues which seem most problematic and current in contemporary society. By following the ideas in these philosophical systems which elevate self-interest, social schism, warfare, and political expedience, the social, political, and cultural resources of the West are weakened, not strengthened.
Wednesday, January 8, 2020
Anonymous Protective Citizens Not Domestic Terrorists
In todays time just one hacker can infiltrate governments and companies and release mass amounts of private information and details. The secret hacking group, Anonymous is a group of unknown hackers that have recently been hunted down by governments around the world (mainly the US and British). They should not be looked at as ââ¬Å"domestic terroristsâ⬠but as protesting citizens. Terrorists put fear into people, but Anonymous interests the public. They have even been called ââ¬Å"Digital Robin Hoodsâ⬠(Carter, 2012). Since Anonymous mostly goes after companies and organizations they believe are corrupt or bad, and since they dont do any physical harm to anyone they should not be persecuted and put in jail. They release private information about the websites of companies, religious groups, and governments to show the public who they really are and what they are really doing. They also use a tactic called DDos which is basically where Anonymous overruns a website so muc h nobody else can then on go on that website.The U.S. government goes after anonymous hacktivists and similar groups but turns a blind eye to pro US/anti Terrorist hackers. A con of what Anonymous does is that when they release private government documents via Wikileaks or different sources, other governments like China and Russia can access the information released which can possibly be threatening to the U.S. Anonymous does more good than bad. Anonymous has taken down hundreds of child pornography websites, clearingShow MoreRelatedThe Law Enforcement Officers Memorial Website Statistics3528 Words à |à 15 Pageslisted statistics would suggest that police officers and other law enforcement entities should be better equipped. 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(pg. 423, Briefly Noted section) A clientââ¬â¢s advice to nurses who care for the poor is as follows: Read MoreExploring Corporate Strategy - Case164366 Words à |à 658 Pagesa variety box of strategies in the manufacture and retail of chocolates. Burmah/BP ââ¬â selling-off the company as a strategic choice. Royal Bank of Scotland ââ¬â corporate level strategy as seen by the company chairman. Coopers Creek ââ¬â developments in domestic and international collaboration for a New Zealand winery. KPMG (B) ââ¬â building a global firm in professional services. Eden Project (A) ââ¬â inspiration, innovation and entrepreneurship to create a new ââ¬Ëwonder of the worldââ¬â¢. Chem Tech ââ¬â innovative strategyRead MoreMarketing Mistakes and Successes175322 Words à |à 702 Pages Notable Marketing Successes Southwest Airlines found a strategic window of opportunity as the lowest cost and lowest price carrier between certain cities. And how it milked this opportunity! Now it threatened major airlines in many of their domestic routes. However, by 2008, competitors were beginning to counter Southwestââ¬â¢s price advantage. Nike and Reebok were major competitors in the athletic footwear and apparel market. Nike was overtaken by Reebok in the late 1980s, but then Nike surged Read MoreFundamentals of Hrm263904 Words à |à 1056 Pages268 Point Method 269 Chapter 12 Employee Benefits 286 Learning Outcomes 286 Introduction 288 Costs of Providing Employee Benefits 288 Contemporary Benefits Offerings 288 Establishing the Pay Structure 270 Contents ETHICAL ISSUES IN HRM: Domestic Partner Benefits 290 Legally Required Benefits 290 Social Security 290 Unemployment Compensation 291 DID YOU KNOW?: Look out for the Silver Tsunami 291 Workersââ¬â¢ Compensation 292 Family and Medical Leave Act 293 Voluntary Benefits 293 Health InsuranceRead MoreManaging Information Technology (7th Edition)239873 Words à |à 960 Pagesthis textbook and have provided valuable feedback to us directly, or responded to review requests by our publisher, since the first edition in 1991. The list is too long to provide here, but we hope that all of you will accept our collective, anonymous Thank You! Special thanks also go to academic colleagues (mostly current and prior Indiana University faculty and students) who have coauthored content for specific chapters that can still be found in this edition: Susan A. Brown, Dong-Gil KoRead MoreMedicare Policy Analysis447966 Words à |à 1792 Pagesoption of extension of dependent coverage for uninsured young adults. Limitations on preexisting condition exclusions in group health plans in advance of applicability of new prohibition of preexisting condition exclusions. Prohibiting acts of domestic violence from being treated as preexisting conditions. Ending health insurance denials and delays of necessary treatment for children with deformities. Elimination of lifetime limits. Prohibition against postretirement reductions of retiree healthRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words à |à 1573 Pagesdifference between profit and loss or, ultimately, between survival and failure. Consider Enterprise Rent-A-Car. The company prided itself on never having laid off a U.S. employee in its 51-year history. Even in the 2001ââ¬â2002 recession after the 9/11 terrorist attacks, Enterprise kept hiring. In 2008ââ¬â2009, however, Enterprise was forced to lay off more than a thousand employees. ââ¬Å"These types of declines are unprecedented,â⬠said Patrick Farrell, Enterpriseââ¬â¢s vice president of corporate responsibility. Gentex
Tuesday, December 31, 2019
Essay on Special Education Schools in Malaysia for Special...
1. Introduction Malaysian governments formal involvement in special education began in 1948 with the opening of Princess Elizabeth School for the Blind. Education for children with special educational needs (SEN) was undertaken by community groups and religious-based institutions. Besides that, education for these children was further enhanced by the establishment of the Federated School for the Deaf in 1954. It offers both academic as well as vocational training. During the early years of Independence, the governments primary educational concern was to provide educational services and facilities for mainstream children without neglecting the educational needs of children with SEN. In 1961, The Education Act acknowledged that theseâ⬠¦show more contentâ⬠¦Special education programs are made available from Pre-school age, primary school level and secondary education level in normal academic and vocational stream. 2. Special Education Programmes. There are three types of special education programmes available for children with SEN under the Ministry of Education Malaysia, special schools, integrated and inclusion programmes. 2.1 Special Education Schools. The Special Education Department is responsible for the administration of all special education schools. Matters such as funding for the development of schools, teachers placement and transfer, teachersââ¬â¢ salaries, appointment and promotion of schools heads and monitoring of school management and accounts are being managed by the Department. Previously, these educational facilities are only available to children with hearing and visual impairment. Hearing impairment isnââ¬â¢t severe enough for a child to be classified as ââ¬Ëdeafââ¬â¢ but rather ââ¬Ëhard of hearingââ¬â¢ the child with a hearing impairment is at a distinct disadvantage in virtually all aspects of language development (Martha Sheridanââ¬â¢s, 2001). It is now been extended to intellectually challenged children at both primary and secondary level of schooling. Implementing inclusive approaches is difficult in special education schools because all of the schoolsââ¬Å¸ populations are children with SEN.Show MoreRelatedCollaborative Teaching And Inclusive Education1495 Words à |à 6 PagesSpecial education settings provide an exclusive service to students who are physically or mentally challenged. There are many creative, and innovative teaching approaches and techniques developed these days to facilitate learners with special needs. Focusing to expand their learning outcomes I have decided to choose Collaborative Teaching and Inclusive Educatio n as the most effective evidence-based strategy. As a matter of fact, the understandings and mastering of the strategies are crucial beforeRead MorePersonal Statement On Personal Goals1215 Words à |à 5 Pageslearning is identified and I learn how to set my own Personal Professional Goals with SMART values. I have constructed 3 Personal Professional Goals in relation as a special education teacher in a secondary school. These goals are to be effectuated in 2018. As I will be completing my course in early December 2017 and joining back school in Mid December 2017. Information on the anticipated subject I will be teaching and quantity of current also future (2018) students targeted in my goals settings areRead MoreThe Benefits of Virtual Technology in Education for Children with Special Needs1310 Words à |à 6 Pages1.0 Introduction Education for children with special needs (disabled children) is the field of education that uses virtual reality to overcome the problems and defects in an artificial environment. 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According to Section 2, the Prisons Act 1995 (Act 537), young prisoners means that a prisoner under the age ofRead MoreCase Study1602 Words à |à 7 PagesPERSONAL DETAILS Puan Hjh. Faiza Bawumi Sayed Ahmad AGE : 69 years old STATE : Mesir EDUCATION : Diploma of Sewing NAME OF COMPANY : Faiza Sdn Bhd POSITION : Manager Director BUSINESS ACTIVITY : Retailing of Food Items ACHIEVEMENT : Operating from SME Bankââ¬â¢s Kompleks Kilang Bimbingan (KKB) initially, Syarikat Faiza is now the ultimate brand name for rice products in Malaysia. Faiza Company also receives ISO certificate 9001:2000 by sirim in 2004, Halal by jakim certificatedRead MoreEducation Training2135 Words à |à 9 PagesEducation, in its broadest sense, refers to the ways in which people learn skills and gain knowledge and understanding about the world, and about themselves. One useful scheme for discussing education is to divide these ways of learning into three types --- formal, informal and nonformal. Formal education is instruction given in school. It is often called schooling. In most countries, people enter a system of formal education during their early childhood. In this type of education, the people inRead MoreThe Implication of Early Marriage Towards Teenagers955 Words à |à 4 PagesKumar (1991) early marriage extends a womanââ¬â¢s reproductive span, thereby contributing to large family size, especially in the absence of contraception. Other impacts of early marriage towards teenagers are psychosocial disadvantages, barrier of education and the risk of HIV/AIDS. One of the effects of early marriage is psychosocial disadvantage towards teenagers. The loss of adolescence, forced sexual relations and denial of freedom because of early marriage has profound psychosocial and emotionalRead MoreCulture of Malaysia3713 Words à |à 15 Pages1.0 INTRODUCTION Malaysia is a one of the multi cultural country. Cultures have been meeting and mixing in Malaysia since the very beginning of its history. More than fifteen hundred years ago a Malay kingdom in Bujang Valley welcomed traders from China and India. Malaysias cultural mosaic is marked by many different cultures, but several in particular have had especially lasting influence on the country. Chief among these is the ancient Malay culture, and the cultures of Malaysias two most
Sunday, December 22, 2019
Sexual Orientation, Homosexuality, And Bisexuality
Sexual Orientation can be defined as the persistent pattern of romantic or sexual attraction to another. The opposing person who you are attracted to can either be of the opposite sex, the same sex, or to both sexes. Although these are the three main categories, there are sometimes minor categories that can be used to define sexual orientation as well. This could be where they may consist of being attracted to different gender identities, maybe innate objects, or may not even be attracted to anything at all. Whatever it may be, sexual orientation is not a choice and cannot be changed manually. The three main attractions are generally labelled under heterosexuality, homosexuality, and bisexuality. People who are attracted to members of theâ⬠¦show more contentâ⬠¦These people have to face society when people constantly discriminate them on a large scale. This can so often have you feeling like you are alone in the world and lead to common mental health issues. Common mental health issues within them include depression, anxiety, substance abuse problems with family and relationship issues. So that all the people who are of other sexual orientations feel like they are not alone, they created the LGBTQ community. (McGarrity) The L stands for lesbians for the women who are attracted to other women. The G stands for gay men for the men who are attracted to other men. The B stands for bisexuals for the men and women who are attracted to both women and men. The T stands for transgendered. The term transgendered is a broad term that includes cross-dressers, transsexuals, and people who live their lives as the gender other than their birth gender. Transgender people can be straight, gay, lesbian, or bisexual. The Q stands for questioning meaning if someone who is questioning their sexual and/or gender orientation. People think that sexual orientation is something that is ââ¬Å"causedâ⬠or ââ¬Å"developedâ⬠. This is not the specific case because researchers can show that it is based on biological factors that are in place before birth. This means that it can come from studies of family histories and genes. Plenty of research has been conducted to determine the influence of genetics,
Saturday, December 14, 2019
Monks Free Essays
The basic purpose of monasticism is devotion to spiritual work and abdication from earthly temptations. Monasticism is known in many religions including Christianity. The word ââ¬Å"monkâ⬠itself derives from Greek ââ¬Ëmonosââ¬â¢ ââ¬â alone, so originally monasticism supposed itââ¬â¢s adepts to live alone[1]. We will write a custom essay sample on Monks or any similar topic only for you Order Now Such lonely style of living has been known from the early years of Christianity, but itââ¬â¢s symbol is the figure of Antony the Great ââ¬â a charismatic leader of the desert monks, who is said to be a founder of Christian monasticism. Antony and his followers completely left the world and devoted their lives to prays and manual work, attempting to reach cleanse their soul and know God[2]. Those ââ¬Å"escapistsâ⬠became known as anchorites (the word derives from a Greek word meaning ââ¬Å"to withdrawâ⬠). Anchorites strived to stay alone with God and their way was a way of individual salvation. Such approach was good for early Christianity, however, with the development of Church as organization and spread of the new religion in Europe it could not satisfy both the Church and itââ¬â¢s numerous believers. So another way called cenobitic monasticism became popular. Saint Pachomius, the father of cenobitism has founded a community where numerous monks (both male and female) lived separately in huts or caves, however they met for prays and to perform common duties. Such from of monasticism allowed to make it more arranged and uniformed as well as to guide and control the monks. Pachomius himself wrote the first statute to govern the life in a monastery[3]. Cenobitism has not rejected the idea of personal mystical insight, it rather allowed to unite the associate-monks around a figure of a prior. So a monastery in cenobitism is a sort of school where knowledge of God is taught. Both cenobitism and anchoritism are united by several universal principles of monasticism such as surrender of all earthly vanity, labor as a part of salvation, individual way of spiritual rebirth, prayers as basic mystical practice, etc. Works Cited: 1.Lawrence, C. H. 2001. Medieval Monasticism: Forms of Religious Life in Western Europe in the Middle Ages (3rd Edition). New York: Longmans 2. Burns, Paul, ed. Butlerââ¬â¢s Lives of the Saints: New Full Edition January vol. Collegeville, MN:The Liturgical Press 3.Johnston, William M. (ed.). 2000. Encyclopedia of Monasticism. vol. 2., Chicago: Fitzroy Dearborn Publishers [1] Lawrence, C. H. 2001. Medieval Monasticism: Forms of Religious Life in Western Europe in the Middle Ages (3rd Edition). New York: Longmans, p.- 9 [2] Burns, Paul, ed. Butlerââ¬â¢s Lives of the Saints: New Full Edition January vol. Collegeville, MN:The Liturgical Press, p- 107 [3] Johnston, William M. (ed.). 2000. Encyclopedia of Monasticism. vol. 2., Chicago: Fitzroy Dearborn Publishers, p. ââ¬â 215 [4] Lawrence, C. H. à (supra note) p.- 45 How to cite Monks, Essay examples
Friday, December 6, 2019
Event Tourism Organisation for Red Bull
Question: Discuss about theEvent Tourismfor Organisation for Red Bull. Answer: Creating a Successful Market-Oriented Organisation for Red Bull Readings: Red Bull is one of the loyal customer based company that have been using effective branding strategies to establish a strong relationship between the customers and the company. The company considers market-oriented and customer experience design approach within the organization to increase the brand value of the company. The success of the company is due to the specific vision of the company and the maximum dedication of the stakeholders, employees and the higher authorities (Cnossen et al., 2006). After the publication of the market-oriented strategy of Red Bull, the company focuses on the value and the norm development, reconnecting the company with the market in which it operates, hiring efficient employees and develop collaborative strategies for the company. The company has been constantly changing and innovating and thus the individuals with potential skills and knowledge are hired that further enhances the organisational culture, productivity and boost up the target market responses (Lam Gu, 2016). The slogan of the company Red Bull gives you wings, indicates that the external image of the company to help the customers in achieving higher performance and formalising the core experience and culture of the company. The company tries to stay connected with the market and maintain the market-oriented strategy that it follows. The company organises frequent cultural maintenance rituals such as employee screening, recruiting new employees who share the same spirit, sponsor events and athletes, and visit the field with the Red Bull car. It has been opined that the company has created customer experiences and the sponsored activities associated with the brand that has increased every year. References Cnossen, C., Li, Y., Sampath, N., Taylor-Maisano, W., Tsonev, V., (2006). What Gives Red Bull Wings: Creating a Successful Market-Oriented Organization. Lam, J. S. L., Gu, Y. (2016). A market-oriented approach for intermodal network optimisation meeting cost, time and environmental requirements.International Journal of Production Economics,171, 266-274.
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